Hi Gianmarco

Welcome to my website. Or more specifically, a page on my website I've created for you. Enjoy!

Once upon a time, I wrote...

...all emails for a women's fashion brand.

A guy who had just bought a dropshipping store needed someone to revamp his whole email marketing. New software, new strategy, new tone of voice. All packed in forty emails, spread over around a dozen flows in Klaviyo, including flows for abandoned carts, upcoming birthdays, and post-purchase upsell.

Long story short, I got some killer open rates,

some real nice click rates,

and better campaign results than ever before. The store's average open rate was 7% when he bought it. We got:

Okay okay, but what's the industry standard? Glad you're asking. Klaviyo, the software I used for this project, gives us the benchmarks:

  • Automated flows: Fashion & Apparel: 26.00% (open rate) | 4.90% (click rate)
  • Campaign emails: Fashion & Apparel: 11.40% (open rate) | 1.30% (click rate)

Here's what the store's owner said about me:

"Great freelancer. Pat immediately settled right in with my existing team. His copy is engaging, his process methodical and his output high-quality. He is very responsive, collaborative and brings great ideas to the table. He is also adaptable and willing to learn new things (Klaviyo, for example, was new to him, but he has taken to it like a duck to water). Finally, he takes initiative, is patient when there are other priorities dragging me away, is very accommodating of changes in the business and, finally, is an all round lovely bloke. I'd have no trouble hiring him again for future copywriting needs."
—J. Howes

And he did hire me again. And then again. And now he refers to me as his "go-to copy guy," which always puts a smile on my face.

...ad copy that made people click (and blush).

A kinky company named Joyful Couples hired me to translate their Facebook ads from English to German.

But instead of just translating, I suggested some new ads as well, explaining the psychology of selling.

They liked my approach and hired me again for another badge.

You can read the full case study here.

...website copy that a high-end woodworking company's phone ringing non-stop.

My first client, Lignum, hand-crafts amazing pieces for giants like Ritz-Carlton, Marriott, and Rolex.

First, they hired me to create social media posts. After around 100 posts, they asked me to re-write their website copy to rank higher on Google.

So, we defined the competitors they wanted to outrank and the keywords they wanted to outrank them for.

We managed to overtake our competition and land first place on the hottest keywords in town:

...and more.

I've also written blog posts, other social media ads, video scripts, newspaper articles, and a lot more.

Additionally, I consult in branding, storytelling, tone of voice, and copywriting. I create brand guides, give workshops, and craft content strategies.

I'm happy to tell you all about it.

Me, myself, and I.

I started writing copy when I was 16 years old. I worked full time as a banker—learning to sell like mad—and built some side-hustles. Because all my projects needed websites, I learned to code, design (a little), and write the copy for them.

That was eight years ago. Nowadays, I work as a freelancer with various companies, agencies, and private people.

Having drafted this page for you means that I'd like to work with you too.

You'll find more information about me throughout my homepage.


I'm very flexible when it comes to pricing structure. Here are my general guidelines:

  • Hourly: I write copy (like ads or website) for $120 per hour. I write content (like blog posts or articles) for $90 per hour.
  • Per word: Copy is $0.30–$1 per word, depending on the difficulty and time investment. Content is $0.20–0.50 per word. There are some projects I can't price that way, like creating slogans or writing short FB ads.
  • Per project: You can always ask me to give an estimate project price. This might be useful for sales funnels or landing pages.
  • Retainer: I like working on a retainer because it gives me security. If you decide to hire me on a retainer, you pay me for a fixed amount of hours at the beginning of each month. For that, I offer a 30% discount.
    –> If you hire me for 10h, it would cost $1'200. If you pay me a 10h retainer, it costs you $800.
  • Splitting profits: I do this very rarely. When I am certain a company and its products sell well, we can talk about splitting profits or paying me by the lead.

Let's talk!

If you have any questions about anything on here, let me know. If not, I'm looking forward to speaking with you on Monday!